MEDIA X MUMM HARBOUR PARTY: MUMM CHAMPAGNE USHERS IN HONG KONG ART-WEEK FOR THE SECOND YEAR WITH CENTRAL HARBOURFRONT’S ONLY HIGH-VOLTAGE PARTY

MUMM CHAMPAGNE USHERS IN HONG KONG ART-WEEK FOR THE SECOND YEAR WITH CENTRAL HARBOURFRONT’S ONLY HIGH-VOLTAGE PARTY

Hong Kong Art Week officially commenced last night with the exclusive invitation-only MEDIA X MUMM Harbour Party, hosted at Art Central by Mumm Champagne. For the second year, Hong Kong Art Week’s only high-voltage party took stage on Central’s iconic harbourfront to power a night of champagne popping revelry, high-flying VIPs, dancing, and digital displays.

To be expected from a brand synonymous with pushing boundaries, the iconoclastic bash broke the tradition of sedate art parties typically flanked with sleepy guests slowly sipping bubbles whilst debating the merits of classical art. Over 700 of Hong Kong’s most progressive VIPs and champagne-lovers converged on the Harbour Party to celebrate Hong Kong Art Week with Art Central’s official Champagne partner, MUMM. The guest list boasted names such as Jenny Lam, Antonia Cruz, Veronica Lam, Max Johnson, and Gordan Lam.  

Throughout the night, music sponsored by BEHIND, led the crowd through a boundary-bending eclectic mix of new discoveries, chart hits, and nostalgic throwbacks, while dancers and digital displays reflected the feel of this year’sMEDIA X MUMM exhibit, Art Central’s moving image sector.

The MEDIA X MUMM Harbour Party was fueled by the new Mumm Grand Cordon bottle, the house’s most daring bottle yet. With the iconic red sash embedded directly into the bottle, the Mumm Grand Cordon represents the innovation and break from expectations represented at the MEDIA X MUMM Harbour Party. Those looking for a taste of this invite-only celebration may enjoy the Mumm Grand Cordon at PLAY, Dragon i, and Tonic.

HONG KONG ART WEEK: MUMM CHAMPAGNE TEAMS UP WITH ART CENTRAL FOR MEDIA X MUMM, OFFERING AN ARRAY OF CUTTING EDGE ART AND CHAMPAGNE REVELRY

IN CELEBRATION OF HONG KONG ART WEEK MAISON MUMM OFFERS CHANCE TO WIN A ONE-YEAR SUPPLY OF MUMM CHAMPAGNE

As the official Champagne partner of Art Central, Mumm Champagne proudly presents MEDIA X MUMM for the second successive year. This year, MEDIA X MUMM is a daring showcase of video and new media serving as a platform to celebrate exploration within the digital realm. This moving image sector features British celebrated film artists Guy Sherwin and Lynn Loo with their renowned 16mm film projections and photography works including Eye (1978), Metronome (1978) and Washi (2014). Offering an immersive experience at the MEDIA X MUMM Champagne Bar, experimental motion video works by international artists will be exhibited across four dynamic screens. Artists and galleries include:

·       Artereal Gallery (Sydney): Aziz+Cucher, Liam Benson, Owen Leong, Anna Carey, Shoufay Derz, Jess MacNeil and Sylvia Schwenk

·       Art Projects Gallery (Hong Kong): Sarah Jing Choo

·       De Buck Gallery (New York): Rashaad Newsome

·       MARS Gallery (Melbourne): Stephen Haley, Hannah Raisin and Diego Ramirez

In addition to the MEDIA X MUMM exhibit, the champagne house offers an immersive Champagne bar to fuel the fair, a high-voltage harbor-front party, and a daring opportunity to win a one-year supply of Mumm Champagne.

#WeDareYou

Win: tickets to Art Central, MEDIA X MUMM Harbour Party, and a 1-year supply of Mumm Champagne

In the lead up to Art Central, Mumm Champagne offers their most daring social media fans opportunities to win fair tickets, complimentary glasses of Champagne, and a 1-year supply of Mumm Champagne (52 bottles). Dares will be posted on Mumm Champagne’s Facebook and Instagram (@ghmummhk) accounts asking followers to record themselves completing the dares and to post the videos on their own Instagram accounts, tagging @ghmummhk and #WeDareYou #MediaXMumm.  The best videos will be chosen by 17 March and will receive tickets to Art Central and the invitation only MEDIA X MUMM Harbour Party, with one daring winner receiving a 1-year supply of Mumm Champagne (52 bottles).

Full details:

https://www.facebook.com/champagne.gh.mumm.hk/

@ghmummhk

Complimentary Art Central Tickets + MUMM Aperitivo

Receive a complimentary Art Central Ticket with the purchases of Mumm Champagne from Hong Kong’s finest restaurants + Celebrate the launch of Le Marché by Philippe Orrico

In the lead up to the fair, diners at Isola, Gaia, Joia, Va Bene, Red Bar, and the Langham’s Palm Court and Artesian Bars will be awarded with a complimentary Art Central ticket when purchasing a bottle of Mumm Champagne.

New this year, the MEDIA X MUMM Champagne Bar is operated by Chef Phillipe Orrico’s team (of Michelin-starred ON Dining and Upper Modern Bistro), who has built Le Marché by Philippe Orrico, a pop-up restaurant in the Art Central tent for the duration of the fair.  To celebrate this collaboration, on 10 March (6p), Tartine hosts Mumm Aperitivo, a preview of Le Marche featuring complimentary canapés by Chef Philippe Orrico and a complimentary glass of Mumm Champagne. A second preview event, held at ON Dining on 17 March (6p), also offers canapés and Champagne.

MEDIA X MUMM Champagne Bar

Art Central, Central Harbourfront, Hong Kong from Tuesday, 21 March to Saturday, 25 March 2017 (VIP Preview / First Night Monday, 20 March)

MEDIA X MUMM is an expression of Art Central and Maison Mumm’s shared values of pushing boundaries and leading through innovation. This moving image sector includes an immersive experience at the MEDIA X MUMM Champagne Bar, where experimental motion video works by international artists will be exhibited across four dynamic screens.

The fair offers multiple touch points to refuel on champagne including, roaming Champagne Trolleys (HK$100- glass, HK$500- bottle) and the Fernet Hunter Bar.  In addition to the standard glasses and bottles, the Fernet Hunter Bar offers innovative cocktail pairing Mumm Champagne with Fernet and Yuzu Shu (HK$120)

MEDIA X MUMM HARBOUR PARTY

Invitation-only party, 21 March

Mumm Champagne also hosts Art Week’s only high-voltage party on Hong Kong’s harbourfront. The invitation-only MEDIA X MUMM HARBOUR PARTY marks the commencement of Hong Kong Art Week with a night of champagne popping revelry and a renowned DJ acting as a kinetic force providing partygoers with an immersive celebration of pushing boundaries. The night will be fueled by the new Mumm Grand Cordon, Maison Mumm’s most daring bottle design yet.

DRIVING THE FUTURE: FORMULA E AND MUMM GRAND CORDON TO RACE INTO HONG KONG THIS OCTOBER

MUMM CHAMPAGNE CELEBRATES HONG KONG’S FIRST FIA FORMULA E CHAMPIONSHIP WITH AN EXHILARATING LINE-UP OF RACE THEMED BRUNCHES, PARTIES, AN LKF TAKEOVER, AND OPPORTUNITIES FOR VICTORY

(Hong Kong, 1 September 2016) FIA Formula E Championship, the world’s first all-electric racing series, is commencing their third season in Hong Kong this October 8-9 and Mumm Champagne is fuelling the celebration. Formula E represents a vision for the future of the motor industry, serves as a framework for R&D around the electric vehicle, and promotes clean energy and sustainability, making it a natural partner for Mumm, a brand that, throughout history, has consistently pushed boundaries in the pursuit of victory through dedication, a passion for innovation and a constant quest for excellence. Mumm, the official champagne partner of the FIA Formula E Championship is commemorating Hong Kong’s first ePrix with a series of race themed parties, brunches, an LKF takeover and chances to win tickets to the races. The adrenaline rush of the race weekend will culminate in an exclusive invite-only party that introduces Hong Kong to the revolutionary new Mumm Grand Cordon bottle.

Formula E offers a uniquely exciting and accessible experience for Hong Kong’s motorsport enthusiasts, such as unprecedented opportunities for audience participation and a circuit boasting iconic views of Victoria Harbour. Mirroring this city-centre track, Mumm, is hosting a series of race-themed brunches and after-brunch parties at Central locations such as the Conrad, Zuma, and Aberdeen Street Social and The Envoy. The race-themed revelry will commence 10 September and continue every weekend leading up to race weekend. In addition to remarkable food, Mumm cocktails, and live music, each venue will play home to interactive race-themed entertainment and plenty of victorious photo ops.  Event goers may even win an opportunity to witness all of the Formula E action live by entering the #RaceToCelebrate competition. Diners and revellers attending any Mumm race events are encouraged to post photos on Instagram tagged with #RaceToCelebrate and @GhMummHK for a chance to be awarded with a pair of 2016 FIA Formula E HKT Hong Kong ePrix Grand Stand tickets (valued at HK$4760) and an invitation to the exclusive unveiling of the Mumm Grand Cordon on October 9th 2016.

The Conrad is hosting Formula E After Brunch Oasis Hours, Saturday and Sundays that will feature a terrace BBQ platter, a glass of Mumm champagne, a sabrage demonstration and live music (HK$298) or for an additional HK$150, two hours of free-flow. Brunch-goers at Aberdeen Street Social will enjoy Formula Social (16, 17 + 18 Sept.) where they’ll add Formula E photo-ops, and 2-hours of free-flow Mumm (HK$220) to their a la carte brunch. Zuma’s legendary sushi and sashimi filled-brunch (24 + 25 Sept.) will receive a celebratory injection of Mumm when diners add on free-flow Mumm Champagne (HK$150) while enjoying live music, ring toss games and sabrage demonstrations. Additionally, every Saturday from 24 September, Zuma’s DJ fuelled after brunch party, Saturday Sessions, will feature two hours of free-flow Mumm for an additional HK$150. The Envoy (beginning 10 September) is hosting a Formula E on the Terrace party every Saturday from 5 pm that offers live music, sabrage demonstrations, a mumm tasting booth, and Formula E photo booth in addition to special prices on Mumm bottles and champagne cocktails.

Launching 30 September, and running four consecutive weekends, Mumm and the #RaceToCelebrate will takeover LKF. Every weekend night, the Mumm team will be holding court over LKF and Wyndham with very special prices for Mumm bottles and glasses. Over 15 bars and clubs, such as Tonic, Quinary, Rummin’ Tings, and Linq, will participate in this interactive promotion.

The month of champagne-soaked partying will conclude with the unveiling of the Mumm Grand Cordon bottle at Dragon-i. This breath-taking bottle is the most innovative design in the 189-year history of Maison Mumm. The bottle’s revolutionary shape, in particular its long, slender neck, necessitated a whole series of innovations to the traditional champagne production process. Uniquely for premium champagne, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are screened in gold directly on the glass. 

MEDIA X MUMM HARBOUR PARTY

MEDIA X MUMM HARBOUR PARTY

MUMM CHAMPAGNE USHERS IN HONG KONG ART-WEEK WITH THE FIRST HIGH-VOLTAGE PARTY TO HIT CENTRAL’S HARBOURFRONT

(Hong Kong, 23 March 2016) Hong Kong Art Week commenced last night with the exclusive invitation-only MEDIA X MUMM Harbour Party, hosted at Art Central by Mumm Champagne. The first ever high-voltage party on Central’s iconic harbourfront powered a night of champagne popping revelry, high-flying VIPs, and live performances from cutting edge artists.

To be expected from a brand synonymous with pushing boundaries, the iconoclastic bash broke the tradition of sedate art parties typically flanked with sleepy guests slowly sipping bubbles whilst debating the merits of classical art. Over 400 of the artworld’s most progressive VIPs and champagne-lovers converged on the Harbour Party to celebrate Hong Kong Art Week with Art Central’s official Champagne partner, MUMM. The guest list boasted names such as Joey Ma, Adeline Chan, Caroline Fok, Kayla Wong, and Veronica Lam.

Throughout the night, New Media artist Jack Mclean presented by The Container [Tokyo], engaged partygoers with his Sad Clown performance piece. Mclean is also represented in MEDIA X MUMM, the fair’s first exhibition of avant-garde digital, new media and performance art. His Sad Clown performance character allowed the artist freedom to collaborate and experiment over the course of the night, and dared onlookers to push beyond the standard boundaries of their expectations. Also performing during the night was artist Latai Taumoepea. This avant-garde performance artist explored the concept of racial identity with a discreet piece that found her stripped down in the middle of the crowd while she covered her body with zinc oxide sunscreen under the Hong Kong skyline in complete darkness.

To close out the night, in a previously unannounced performance, British multivocalist, and musician, Beardyman, regaled the crowd with a display of his renowned beat-boxing skills. Beardyman is an international phenomenon known for pushing the boundaries of what people expect from a human beatbox with his innovative skills.  His latest track, Death of EDM with David Guetta and Showtek, has sent the public into overdrive. With millions of online views and listens, his creative impact to the music world captures the ground-breaking essence of G.H.MUMM and proved the perfect pairing to a night fueled by two exclusive Mumm limited edition bottles of Cordon Rouge.

Symbols of energy and innovation, both the No1 Silver and the reflective David Guetta bottles will now be on offer in Hong Kong. Those looking for a taste of this invite-only celebration may enjoy the Mumm No1 Silver bottle at Cabana, Drop, and The W Hotel, while the reflective David Guetta bottle is available exclusively at Dragon-i.