21 AUGUST: IN SEARCH OF THE WORLD'S BEST STEAK VOLUME 3: FIRESIDE HOSTS EXCLUSIVE COLLABORATION DINNER WITH BORN AND BRED, SHOWCASING THE FINEST HANWOO BEEF CREATIONS
Born and Bred, a renowned and highly acclaimed Seoul-based restaurant specializing in Hanwoo beef, is set to make its mark in Hong Kong through an exclusive collaboration dinner at Fireside. Born and Bred has gained international recognition as one of Asia's 50 Best Restaurants, known for its mastery of Hanwoo beef—a highly prized Korean delicacy with limited availability outside of Korea.
Located in close proximity to Seoul’s Majang Meat Market, Born and Bred is situated in a four-storey building that includes an ultra-exclusive basement-level speakeasy. At the 10-seat counter in the basement, guests embark on a seasonal, multi-course Hanwoo adventure featuring Korea’s highest-grade beef, often guided by owner Jung Sang-won. Proprietor and visionary Jung Sang-won first introduced the concept in 2015 as a one-table private restaurant in the Majang Meat Market before expanding it to the four-story building where he grew up as the son of a beef purveyor and developed a passion for introducing the indigenous artisan beef to the world. The restaurant has achieved legendary status and has become a favored dining destination for celebrities such as Blackpink, David Beckham, and Pharrell Williams.
Fireside, ranked #70 on the prestigious World's 101 Best Steak Restaurant list, is honored to welcome Born and Bred proprietor Jung Sang-won and Executive Chef Kyunghwan Min for a special one-night-only collaborative 4-hands dinner on 21 August. This unique dining event will bring together the culinary expertise of Born and Bred with Fireside's esteemed Chef Jaime Ortola.
This dinner marks Volume 3 of Fireside's highly acclaimed "In Search of the Best Beef" series. Previous collaborations have featured renowned steak connoisseurs, including Jose Gordon of El Capricho, acclaimed for serving the world's best steak, and Martin Kjall, the mastermind behind Restaurant AG, Scandinavia's top steakhouse.
This exclusive, 21 August (Wednesday) dining experience is priced at HK$2,488 (11-course) and promises to be a magnificent showcase of Hanwoo beef. Reservations can be made through Fireside's official website at fireside.hk or via WhatsApp at 66108689.